ASA Publications Guide to Social Media1
This guide provides tips and templates for promoting your publications on social media.
Getting Started on Social Media
- For your profile/bio: include a real picture of your face, your real name, and affiliation.
- For your background image: choose an image that conveys what you do and your authority/expertise
- Find your audience: search for hashtags related to your field and follow people using these hashtags. Find at least two broad hashtags (like #AcademicTwitter) and two niche ones (like #acoustics or #ITeachPhysics if that’s relevant). See Resources below.
- Comment, like, and share/re-tweet interesting articles and postings. Set aside 20-30 minutes every day to engage with social media.
Sharing Your Research: Templates for Posts
Please note: when you see text within brackets [ ], this indicates that you need to edit according to the instructions. After customizing the text, remove the quotation marks and brackets before posting.
- “Read my article published with @acousticsorg in [@JOURNAL] about [ONE SENTENCE SUMMARY]: [INSERT DOI LINK]”
- “Have you heard? [PAPER’S TITLE] from [JOURNAL NAME] on [#SUBJECT] is available to read [INSERT DOI LINK]”
- “Read my latest #research on [#SUBJECT], published with @acousticsorg in [@JOURNAL]. Read here: [INSERT DOI LINK].”
- Choose one brief sentence from your article that may be attractive to your audience. Include that sentence, then end the post with, “Read more: [INSERT DOI LINK]”
- Come up with an alternative self-explanatory title. This title should be short and directly related to the content. Post, “Read my latest #research on [ALTERNATIVE TITLE], published with @acousticsorg in [@JOURNAL]. Read here: [INSERT DOI LINK]”
- If you’re savvy with image or presentation software, try creating a visual abstract! Include the title, publication info, one or two key takeaways from the article, and an eye-catching visual.
- Make sure to always include an image with your posts. Posts with images get noticed significantly more than those that include only text.
- Include relevant hashtags on words in the tweet/post that other people may be following.
- Pin any posts about your latest research on the top of your social media profile, so they’re the first thing your visitors see!
- Avoid jargon where possible. There is a De-Jargonizer program which can give you insights into how common the words you are using are in everyday media.
Expanding Your Reach
- Update your social media bio to include: “Author of [PAPER’S TITLE] in [JOURNAL NAME]. Read here: [INSERT DOI LINK]”
- On posts of news and science articles relevant to your research, share/retweet or reply to the post with a link to your article. It can be helpful to include a little commentary on how your article is related.
- Don’t post about your research only once! Since social media news feeds change constantly, folks may miss your initial post. Make sure to share your research a few times over the month or two following publication.
- Don’t be shy! If you can tie your research into a larger conversation in your field, do so.
And remember, tag the ASA and ASA journals so we can share your posts!:
LinkedIn: The Acoustical Society of America
Twitter: @ASA_JASA, @ASA_JASAEL, and @ASA_POMA
Facebook: @JournaloftheAcousticalSocietyofAmerica, @JASAExpressLetters, @ASAPOMA
Twitter User Lists:
Thank you for registering for the Solutions Showcase to be held at the ASA fall meeting in Nashville, TN, 5-9 December 2022. The Solutions Showcase is scheduled to be held on Monday afternoon, 5 December.
Please pay the registration fee of $325.00 USD via PayPal at the link below. You can pay with a PayPal account or a major credit card.
Additional information will be sent to you after your registration payment has been received.
If you have questions, please contact Ana Jaramillo, firstname.lastname@example.org
Early Career Acousticians Retreat (EAR) 2022
The Acoustical Society of America (ASA) seeks to engage and foster members by hosting the Early-Career Acousticians Retreat (EAR) 2022! EAR is a two-day workshop for early career professionals in the field of acoustics focused on career development and networking. The workshop will allow you to connect and socialize with your fellow early career acousticians as well as more senior members of the Society. You will learn more about the Society. Several workshops and roundtables will be held focused on collaboration, communication skills, leadership, and other topics to support your career development.
Registration for all EAR 2022 participants will be $100. Registration includes all workshops and other activities as well as three meals. Travel reimbursements of $500 that can support lodging and transportation will be available for 30 registrants.
The workshop will be held at the Grand Hyatt Nashville Hotel in Nashville, Tennessee, beginning on Saturday, December 3rd, 2022 at 12:30 p.m. and ending on Sunday, December 4th, 2022 at 10:00 p.m.
Apply for EAR here. Applicants must be within 10 years of their last degree and not currently a student. Applications are due 30 September 2022 by 5:00 p.m. EDT.
Saturday, December 3
Lunch on your own
12:30 – 1:30 PM – Check in
1:30 – 3:00 PM – Speed networking with early career members
3:00 – 3:30 PM – Structure of the ASA and how to get involved
3:30 – 4:00 PM – Break
4:00 – 6:00 PM – Workshop
“It's Never Too Early To Lead” : Early Career Professionals and the Experience of Leadership
For a variety of reasons, early career professionals are often not looked to as leaders within their organization. This could be due to the perception of having a lack of institutional or industry knowledge, a lack of experience in the field, or the view that younger professionals are not ready to serve in leadership roles. Effective organizations understand the importance of cultivating a leadership culture that emphasizes the importance of everyone being able to lead from every seat. Investing in the leadership development of early career professionals is beneficial for the individual, the organization, and the field. A professional's leadership development should be a partnership between the individual and the organization. Let's dig into doing your part. This workshop will engage participants in the process of designing their leadership brand. Early career professionals have to get ready and stay ready for opportunities to lead. We will explore how you can use your leadership identity and your tools of influence to lead at work.
Krystal N. Clark, M.Ed. is a native of Portsmouth, VA and serves as the Director of Employee Learning & Engagement in Human Resources at Vanderbilt University in Nashville, TN. She previously worked as a Student Affairs professional at Duke University and Vanderbilt University. Krystal attended the University of Maryland, College Park to earn her M.Ed. in College Student Personnel and the College of William & Mary for her B.A. is Sociology and Psychology. At Vanderbilt, Krystal designed and launched the Office of Student Leadership Development. In 2020, she founded Equip To Thrive, LLC which offers compassionate personal and professional development experiences for ‘talented and imperfect' people. Clark is a Gallup-Certified CliftonStrengths Coach and a Google “I Am Remarkable” facilitator. Krystal is a member of the Class of 2015 Nashville Emerging Leaders, a 2017 member of New Leaders Council and the 2017 Class of Leadership Nashville. She is a Past President of the Junior League of Nashville, serving as the first Black/BIPOC president in the organization’s 96-year history in 2017, and Past Chair of The Women's Fund Advisory Board of The Community Foundation of Middle Tennessee. Clark is the current Chair of the Board of Directors of The Belcourt Theatre, Nashville’s nonprofit film center.
6:00 – 7:30 PM – Dinner
Informal outing (optional)
Sunday, December 4
Breakfast on your own
10:30 – 12:00 PM –Workshop
Developing successful collaborations
One of the most important things you can do as an early career acoustician is build your network. This workshop will address how to build relationships across sectors, such as industry-academia, government-academia, and government-industry. Tools from the entrepreneurship community will be introduced as ways to visualize how and why these relationships flourish, or sour. We will discuss the business model canvas and the mission model canvas and how it relates to building broad partnerships. Tips and tricks to building these relationships will be presented along with examples of past partnerships that have succeeded and failed. Hands-on activities will allow participants to practice techniques with participants from different sectors.
Dr. Andrew Barnard is a professor and director of the Graduate Program in Acoustics at Penn State. He is Board certified by the Institute for Noise Control Engineering (INCE-USA). He specializes in noise control engineering, and has a broad research portfolio in noise control, transducers, underwater acoustics, structural acoustics, and building acoustics. Dr. Barnard has interests in commercialization, entrepreneurship, and industry relations and has spun out 2 companies with former student co-founders. Prior to his current appointment, Dr. Barnard was an Associate Professor at Michigan Technological University where he served as director of the Great Lakes Research Center and prior to that he spent 8 years as a research faculty member at the Applied Research Laboratory at Penn State.
12:00 – 1:30 PM – Lunch
1:30 – 3:00 PM –Workshop
Handling and Giving Feedback
During the workshop, participants will learn how to: identify personal triggers when receiving feedback, see feedback “at actual size”, cultivate a growth identity and build confidence, and successfully navigate a conversation that involves feedback.
Dr. Subha Maruvada is the lead for the Therapeutic Ultrasound Program in the Division of Applied Mechanics which is a part of the Office of Science and Engineering Laboratories. With a background in Electrical and Acoustical Engineering and Acoustics, Dr. Maruvada has worked in the area of acoustics measurements and modeling for over 20 years. Her current areas of research are pre-clinical characterization of high-intensity therapeutic ultrasound (HITU) devices, characterization of tissue-mimicking materials for HITU applications, HITU-induced bioeffects, and comparison of acoustics measurements to modeling results. Dr. Maruvada is active in providing physics and engineering consults for the Food and Drug Administration (FDA) regulatory staff for HITU, Lithotripsy, Physiotherapy, and Diagnostic Ultrasound devices.Dr. Maruvada is active in both scientific and standards organizations. She is the Vice-President of the Acoustical Society of America during the 2022-2023 term year. She also serves as Working Group Convener, primary liaison and technical expert on several working groups within International Electrotechnical Commission (IEC) Technical Committee (TC) 87 Ultrasonics. Since 2021, she has been studying to be a transformational coach through the guidance of Dr. Claire Zammitt of the Institute for Women-Centered Coaching, Training and Leadership with the goal of supporting young professionals to develop skills in the areas of confidence, impact, creativity and career.
3:00 – 3:30 PM – Coffee Break
3:30 – 5:00 PM – Mentoring roundtables with senior Society members (Sample topics: imposter syndrome, advocating for yourself, negotiating for success, change dynamics, establishing a writing routine, work-life balance)
5:00 – 5:30 PM – Group picture
5:30 – 6:00 PM – Break
6:00 – 7:30 PM – Dinner with senior Society members (Sample discussion topics: grant writing, finding clients, defining a research program, publishing, career planning, mentorship)
8:00 – 10:00 PM – Presidential reception
Thursday, December 8
Informal outing (optional)